You might not have heard of these brands, but they’re leaving their mark.
New bright coloured basics from Kilo Tango will help you keep your clothes up to date.GolfPass; Libby Gilliland
Are you sick of having only big-name brands in your closet? I checked out the 2023 PGA Show to see what’s new in clothes for women. These new brands will give your course style a fresh look in the right way:
As more girls and women play golf, the brands that support our style are staying true to the latest trends to make sure we’re relaxed and sure of ourselves on and off the course. In the end, looking good and being good at sports go hand in hand.
Kilo Tango
Katie McCarthy, the company’s founder, saw a need for a golf brand that catered to young adults after she graduated from college and put away her competitive clubs in 2020. Several of her friends got into the game because it gave them chances to meet new people and network. McCarthy tried to help them find outfit ideas, but she couldn’t find a brand that fit their needs.
McCarthy said, “I never had that base brand that I could recommend to them.” The women were in their 20s and 30s and were new to the game. They didn’t want to go unless they were wearing something cute. I really wanted to do something for the social player and the new people who are interested in the sport.
“Course to Cocktail” is the company motto, and it sums up the brand’s feel and energy. Soft colours can be found on trendy racerbacks and skirts with frills. Kilo Tango has just the right amount of florals and golf-friendly clothes for young adults who like to play golf for fun.
The material feels light and smooth, and it’s both stylish enough to wear off the course and great for wearing outside.
Their bestsellers include the Ruffle Skort ($150) and Swing Dress ($218).
TJ Golf
Tara and Jason Ransdell had a hard time finding clothes for their daughter that were made for women at country clubs all over the country. They chose to fix the problem themselves after years of being unhappy with women’s clothes. They named the brand after their daughter, Jordan.
Tara knows how important it is to wear good clothes that are comfortable for playing sports because she does a lot of them.
“What we need is something we can move and swing in.” The only reason you should be thinking about what you’re wearing is because people are praising you, she said.
The racerback golf shirt, which costs $78, is their best-selling item. It is stylish and useful for any female player.
It’s possible to wear TJ Golf clothes both on and off the golf course. More and more brands are making clothes for women that fit the sportswear trend as clothing for women moves away from country club-prep.
The Jordan Collarless Collection ($58–$88) stood out to me as the best base to have in any closet. No matter what you do in it, the material is comfortable and moves with you. The fit and style remind me of sports tops from Athleta and Lululemon, and I love having them in my closet.
“It’s something refreshing,” Tara added. “Women are ready to see something different and new.”
LOHLA SPORT
When the pandemic shut down the U.S. market for the well-known European brand GOLFINO, Lisa O’Hurley, who used to work for Golf Channel and represent GOLFINO, chose to use the contacts she had made in the golf business to start LOHLA SPORT.
O’Hurley’s brand is geared towards women, and it comes in a lot of different styles to fit golfers of all ages. The materials are stretchy but still have a slim fit, and the clothes are made to be worn every day, on and off the course.
“Every time I wear a LOHLA SPORT outfit, I feel like I’ve gotten a makeover right away,” O’Hurley said.
The textures and versatility of LOHLA SPORT draw inspiration from athleisure, while at the same time, the brand is reminiscent of traditional country club attire. The European-inspired design of LOHLA SPORT is maintained while the brand provides a wide range of colour variations and customisation options.
Pullovers with stripes, classic sleeveless tops and vests that should be a fixture in your collection are some of the items that are highlighted by the company. Other items include skirts and slacks with pockets of colour.
Annika Sorenstam’s decision to wear LOHLA SPORT’s clothing solely came about not too long ago, which helped the brand get more awareness.
“The fact that she is wearing LOHLA SPORT is still unbelievable to me,” said O’Hurley. “I’m still pinching myself.” Not only that, but she looks really stunning in it. This is a really wonderful kind of collaboration.
They have released their most recent collection, which is called Ibiza, and it features magnificent patterns in white, black, and yellow that are guaranteed to stand out on the course.
Smith & Quinn
Established in the year 2020, Smith & Quinn is a brand that possesses everything. Their trendy prints help set them apart from the competition, despite the fact that golf clothing is only a small portion of their overall business. The smoothness and coolness of their golfwear are a result of the use of Italian matte fabric, which is used in the production of their products.
Their collection includes high-end golf dresses, polos and trousers, all of which may be personalised with your own unique patterns to perfect your style. The golf and athletic apparel that they offer is more on the preppy side and features colourful floral patterns. They provide a variety of sundresses and athletic outfits that are matched with one another and have a similar style for people who do not play golf or who roam about country clubs.
Personalized prints are a highlight of Smith & Quinn offerings.Libby Gilliland/GolfPass
Calliope
For the contemporary golfer, Calliope offers a fresh take on the concept of golf clothing. Despite the fact that they provide fashionable fundamentals, they differentiate themselves by offering vibrant reds, faux-leather clothes, and accessories that are specifically designed for female golfers. The use of this brand allows you to get an edgy vibe while still maintaining an appropriate appearance for a country club. A brand that would cater to “the modern woman who doesn’t have time to second-guess the way she looks and feels” was the goal that Calliope had in mind when she started the company.
The Lucky in “Leather” Polo ($88) and Blaze Skirt ($88) are two examples of Calliope’s bold reds with leather accents that are both fashionable and comfortable to wear while playing.I am grateful to Calliope for the efforts they have made to establish a brand that is at the forefront of fashion and caters only to women. In spite of the fact that some of their leather and suede products do not appear to be suitable for playing in, the material is supple and lightweight, making it an excellent choice for athletic wear. The brand Calliope comes highly recommended by me if you are seeking for a golf gear brand that will challenge you to step outside of your comfort zone.
Royal Albartross
Among the exceptional footwear and accessories that Royal Albartross offers to complement your ensemble is the Queen of Hearts shoe, which can be purchased for $270.GolfPass photographs by Libby Gilliland
When I walked by the Royal Albartross stand at the PGA Show, I was immediately interested in trying on their shoes because I am a shoe enthusiast. Although the Nike and Adidas golf shoes that you wear on a daily basis are absolutely effective, I find that the designs are monotonous, and I am the type of person that likes to switch things up.
As a high-end company, they infuse golf shoes with the luxury and style that is sorely lacking in the industry. They have a wide selection of spikeless and slip-on alternatives, so if you are looking for a new pair of kicks, you should look through their selection. It is imperative that you adhere to their instructions when it comes to cleaning your new shoes, as the combination of leather and suede is one that you will want to maintain in pristine condition.
Birdie & Ace
The standard golf skirt has been reimagined by Birdie & Ace, a company that was founded by women for women, with the goal of putting greater emphasis on soft material and durability. When you wear their Everyday Tour Skirt ($115), you are guaranteed to receive praises, regardless of whether you are playing golf, tennis, or pickleball. Within the realm of gear, golf skirts that are not only comfortable to wear but also able to withstand wear and tear are extremely uncommon. In order to develop the ideal skirt that can survive the elements, Birdie & Ace has created it.
In addition to putting an emphasis on comfort and self-assurance, this brand is working to encourage more women to participate in sports. Whether you prefer solids or patterns in your wardrobe, you will definitely be able to find something that fits you thanks to the extensive size range.
As a result of the success that followed the launch of its 2022 collection, Birdie & Ace is planning to extend its line this spring. The new collection will include golf and tennis shirts, in addition to other colour options for its distinctive skirt.