XXIO Prime lineup of woods and irons pushes lightweight limits

What you need to know is that the high-end XXIO brand of men’s and women’s clubs (do you have a driver that costs $1,200?). These clubs continue to focus on distance, or more specifically the distance you’ve lost, by pushing the limits of lightweight woods and irons. The purpose of these clubs is to restore lost swing speed or create more velocity for improved distance for even the most trajectory-challenged golfers out there. They do this by using driver shafts that weigh less than 40 grammes, clubs with a total weight that is approximately 25 percent lighter than standard models, and heads that create hidden ways of adding more spring to the face at impact.

In terms of cost, the XXIO Prime driver costs $900, fairway woods cost $600, and hybrids cost $400. XXIO Prime irons will cost you $275 for each iron, or $1,100 for a set of four irons. Fairway woods ($800), hybrids ($450), and the XXIO Prime Royal women’s driver ($1,200) are the three options. Women’s irons from XXIO Prime Royal are priced at $300 per iron, $2,400 for an eight-piece set, and $1,200 for a four-piece set at the moment. Retail availability is scheduled for February 12 (for XXIO Prime) and March 12 (for XXIO Prime Royal).

AN IN-DEPTH OPENING: Foresight Sports, the company that makes the GCQuad and GCHawk launch monitors, conducted a research not so long ago that looked at the typical lengths that golfers travel. The findings were both instructive and depressing. An average male golfer hits his driver between 200 and 260 yards, whereas an average female golfer hits his driver between 140 and 200 yards, according to the data provided by Foresight. According to a conservative measurement, such statistics at the low end are at least one football pitch behind the averages for the professional level. While women hit their 7-irons between 65 and 115 yards, males hit their 7-irons between 115 and 155 yards. This suggests that the benefits may be even more pronounced for the irons. To reiterate, at the lower end of the spectrum, those distances might be forty to sixty percent shorter than their official counterparts.

In a nutshell, the majority of normal golfers are terribly short, while speed is the true culprit in this situation. Since its inception, the XXIO brand of golf clubs has made it a priority to assist average golfers in achieving the distance they have been lacking, primarily through the development of reduced weight designs. The XXIO Prime clubs are the flagship product of this philosophy. These clubs have the lightest weights and the fastest-flexing faces, and they are designed to assist average golfers with swing speeds that are below average in generating some of the distance that they are struggling to achieve.

Among the new XXIO Prime lineup, which also includes the women’s clubs XXIO Prime Royal, there are drivers that weigh approximately 250 grammes, which is approximately 25 percent lighter than standard models. Additionally, there are shafts that weigh as little as 36 grammes, which is at least a third lighter than standard models and roughly the same weight as the prescription reading glasses that many potential customers of XXIO might be wearing. 

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Fast-flexing titanium faces are featured across the complete line of woods, hybrids, and irons. These faces are driven by a unique alloy known as Super TIX-Plus. The face of the drivers is supported by a pattern of alternating rigid and flexible zones that are supposed to transfer more energy into the ball. This pattern is designed to make the drivers more effective.

The architecture of the driver, fairway woods, and hybrids is what XXIO refers to as a “flat cup face.” This construction is intended to increase off-center ballspeeds by providing more constant face deflection over a broader region.

In order to improve deflection, particularly on impacts that are low on the face, the irons have channels cut along the perimeter of the back of the face. A design known as “a step sole” is included into the sole, which provides additional trailing edge relief. This design is intended to limit the number of contact points with the turf, resulting in reduced speed loss due to ground friction and smoother touch regardless of the lie.

According to Jeff Brunski, vice president of research and development at Cleveland/Srixon/XXIO, “It is safe to say that the new XXIO Prime woods and irons are the most advanced set of clubs ever developed for players with moderate-to-slow swing speeds.” Brunski made this statement. “Every element, from the exotic materials and construction to the ultra-lightweight shafts, has been created to enhance distance and accuracy, primarily for players who have lost some yards over the years. This is especially true for players who have been practicing for a long time. To put it simply, XXIO Prime is genuinely unique and exceptional.

The XXIO Prime portfolio once again features its counterbalanced weighting in the irons and woods, demonstrating that it is not simply a chase of the lightest clubs in the game. As the downswing begins, the weighting helps to keep the club closer to the body, which results in a more powerful move that approaches the ball more on plane rather than in an over-the-top casting motion. The additional mass that is located towards the grip end is designed to assist golfers in properly positioning their hands and the club at the top of the backswing.

The XXIO Prime Royal woods and irons have a design that is even more ultra-lightweight, which enables them to assist women players with modest swing speeds in generating distance.

On February 12, the XXIO Prime clubs will be available for purchase, and on March 12, the XXIO Prime Royal offers are scheduled to be made available. 



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